2 World Trade Center

BIG's design unveiled

The completion of the World Trade Center will restore the majestic skyline of Manhattan and unite the streetscapes of TriBeCa with the towers Downtown. To complete this urban reunification BIG have proposed a tower that will feel equally at home in TriBeCa and the Financial District.

Our film, used to launch the design, combines a range of film-making and visualisation techniques to convey the significance and grandeur of the building and the project as a whole. During Bjarke Ingels' introduction, motion graphics serve to explain the fundamentals of the building and how they connect the two neighbourhoods.

Moving to the building itself, a spiralling camera shot moves us through the CG visualised building as we catch glimpses of everyday life - at once ordinary and spectacular - as a sense of suspense and occasion is built. In part paying homage to New York City as a place of limitless possibility, excitement and imagination, the film captures this spirit in a short space of time, effectively translating the story of the reinstatement of 2WTC.


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