Sky Campus

Branding pitch for the company's new campus

Squint/Opera were approached by BSkyB to help pitch for the branding for their new campus in West London. The new sustainable building is due to launch in 2020, renewable energy being a key design feature. It will be the new creative business environment for a 12,000 strong workforce. The brand was designed to be flexible to fit the multi purpose uses of the building, to correlate with the current Sky branding, yet have its own identity. The campus will have five distinct districts and this is reflected in the logo.


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