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Promoting Saadiyat Public Beaches

To help promote Saadiyat Island Public Beach we created an advert to encourage local residents and international tourists to the island attraction.

The concept is based on the notion of a daydream and what happens when we snap back from it at a very inconvenient moment. The film is intended to be modern, aspirational and a little tongue in cheek. At the beach, we filmed a mix of playful shots in amongst the sand and sea that capture the timelessness of the idyllic surroundings, contrasted with the harsh grey reality of the office environment. We used motion graphics to show where the beach facilities are located.



London

1-5 Vyner Street

London, E2 9DG

United Kingdom

T: +44 20 7978 7788

E: London Studio

Cheltenham

Royal House

Parabola Road

Cheltenham

GL50 3AH

T: +44 1242 515320

E: Cheltenham Studio

Melbourne

11, 46-50 Regent Street

Richmond 3121

Vic, Australia

T: +61 3 8560 1601

E: Melbourne Studio

New York

​86 Forsyth Street

New York, 10002

USA

T: +1 347 525 1951

E: New York Studio

Dubai

Office 1105

Marina Plaza Building 

P.O.Box: 26917

Dubai, UAE

T: +971 43 392 755

T: +971 56 282 0770

E: Middle East Studio