Project Details

The National Army Museum is the British Army's central museum. It houses five galleries that cover British military history from the English Civil War up to the modern-day. Working with a wealth of content and assets, we endeavoured to organize and design a multifaceted digital experience.

Client

Event

Location

London, UK

Sector

Museums & Attractions

Collaborators

Event, Atlas

The Brief

‘Work across a range of audio-visual exhibits, from immersive media to AR, to deliver a 57-exhibit strong experience that communicates the history of the British Army.’

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Our Response

The proposed audio-visual exhibits ranged from immersive theatrical projections and augmented reality experiences to projections and interactive screens. The key challenges related to the sheer scale of the exhibits - we knew there would be a myriad of assets that would need to organizing, logging and integrating. Additionally to this, the range of media presentation spanned across a variety of devices, which required extensive testing and quality assurance to achieve a consistent experience.

In order to take on a job of such scale, we had to utilize the breadth of our creative and technical capacity. We wanted to ensure that each exhibit was unique and communicated the information in a dynamic and resonant way. Working with the client, we organized a myriad of assets into coherent showpieces using a complex Content Management System designed specifically for the Museum’s content. This CMS stores digital assets provides analytics on the usage/performance of each digital interactive exhibit and is used to launch updates remotely. Some of this data is displayed in the gallery for the visitors and there is the potential to push some of the content and results of the interactives online.

This CMS stores digital assets provides analytics on the usage/performance of each digital interactive exhibit and is used to launch updates remotely. Some of this data is displayed in the gallery for the visitors and there is the potential to push some of the content and results of the interactives online.

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