Project Details

The Oxford Street District (OSD) framework aims to deliver a bold new vision to ensure the long-term success of the UK’s national high-street and support post-covid recovery. We helped to communicate the new plans for OSD through a short animated vision film.


Westminster City Council


London, UK


Architecture & Built Environment


Westminster City Council, Publica

The Brief

‘Create a short film to foster public excitement and support for new plans to revive Oxford Street and the wider District. Weave the long-term benefits into the post-pandemic recovery framework.’

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Our Response

The film starts with a visual history of the area, from the Victorian Bazaars to the present day, noting the areas adaptability and importance to both Londoners and visitors. It goes on to explore the new framework, highlighting the core themes that underpin the plan’s ambitions.

Oxford Street District

The sustainability initiatives of the framework were also interwoven into the film. We wanted to illustrate the world-class initiatives from Westminster City Council and the aims to create cleaner air and tackle climate change in central London. We illustrate the planned greening programme, a pedestrian first approach and a zero-emission transport network.

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