Project Details

To launch Toyota’s vision for a future city we created a 360 immersive exhibition and animated film which opened at the 2020 Consumer Electronics Show in Las Vegas. The film, which played during Toyota CEO Akio Toyoda’s announcement, was part of a carefully choreographed presentation by Founder and Creative Partner of BIG, Bjarke Ingels.


BIG, Toyota


Las Vegas, USA


Architecture & Built Environment


BIG, Toyota, Coda to Coda

The Brief

‘Immerse audiences in the Woven City vision.’

Toyota Woven CityToyota Woven City

Our Response

We created a choreographed, dynamic film that explored the unbuilt plans as if they were built. The audience was taken into the new city with Bjarke as a tour guide. As he explains his design philosophy for the Woven City, the plans manifest around him. The film set a new benchmark for architectural communications by blending digital animation with live presentation techniques.

Toyota Woven City

At Toyota’s exhibit booth, was a 360 film to further communicate aspects of the Woven City for CES attendees. The film was played on a large circular screen that surrounded the audience with a digital prototype of the city. At a super-large 9000px wide scale, the film was formatted with surround sound to create a completely immersive experience.

“The Woven City theatre bridges the distance between you and the digital world”Bjarke Ingels, founder of Bjarke Ingels Group.

Toyota Woven CityToyota Woven CityToyota Woven CityToyota Woven City

The Woven City broke ground in 2021 and is a fully connected ecosystem powered by hydrogen fuel cells to be built at the base of Mt. Fuji in Japan. This “living laboratory” will include full-time residents and researchers who will test and develop technologies such as autonomy, robotics, personal mobility and smart homes, in a real-world environment.