Procession is a groundbreaking augmented reality (AR) experience that places one of Dustin Yellin’s sculptures in people's immediate environment. Our creative goal for this project is to make the AR experience accessible, and open to all. We want to engage the audience to learn more about animal conservation and how to make an impact. We worked as technology directors alongside Dustin Yellin, the National Wildlife Federation and an interdisciplinary team of designers and producers.
Tribeca Festival, Dustin Yellin
New York, USA
Dustin Yellin, National Wildlife Federation, Droga5, Q Department, and VRAI Pictures