CASE STUDY
Qiddiya City
Bringing the City of Play to life
Project Details
Squint/Opera, in collaboration with Droga5, is creating a series of visually stunning campaign films to help launch Qiddiya City – the new capital of entertainment, sports and culture currently being built in Saudi Arabia.
Qiddiya City, at 360 sq km+, covers an area greater than Malta and contains a cornucopia of carefully chosen and integrated world-class venues, facilities, and accommodations for both a domestic and international tourist audience.
This dazzling array of destinations includes a multi-purpose stadium set into the Qiddiya cliffs, an F1-ready 21-corner race track, the first Six Flags theme park to be built outside of North America, and a monumental cultural arts centre.
Client
Qiddiya City
Location
Saudi Arabia
Sector
Museums & Attractions
Collaborators
Droga 5, Dimension
The Brief
Our client, Qiddiya Investment Company (QIC), needed a comprehensive launch to a global audience numbering hundreds of millions.
This multidimensional city needed a multidimensional agency to make it happen.
Our Response
Squint/Opera is creating a series of multidimensional films for Qiddiya City using groundbreaking Virtual Production techniques.
The motorsports film
This film was utilised in Droga5’s extensive campaign to deliver the vision of City Speed Park and engage millions of viewers across various platforms.
“If you haven’t seen this on social media, check it out, it’s brilliant.”
– David Croft, Sky Sports.
Results
#1
#1 in Saudi Arabia on X within 1 hour of launch
653
Press articles across 50 countries
363.9 million
Reached on socials
The City Speed Park is a marvel designed by ex-F1 driver Alex Wurz and circuit designer Herman Tilke. It features 21 corners and 108 metres of elevation change.
An elevated first corner, known as the Blade, rises 70 metres above a live concert venue below, while another turn sports a glass-bottomed swimming pool, apparently floating over the track.
Part of the track will run parallel to the Six Flags theme park, which is set to feature the world’s tallest, longest, and fastest rollercoaster.
“The Speed Park Track will be a true embodiment of Qiddiya’s power of play philosophy and position Qiddiya City as the home of Saudi motorsport and one of the world’s leading motorsport venues.”
– Abdullah Aldawood, Managing Director of Qiddiya Investment Company.
Squint/Opera utilised Virtual Production filmmaking to bring this multidimensional race track to life.
